Airline, Aviation

Etihad airways launches ‘runway to runway’ fashion film at New York Fashion Week

NEW YORK, NY - SEPTEMBER 07:  Model Montana Cox (C) and Ehihad flight attendants attends Etihad Airways Celebrating Runway To Runway With Special Guest Julien MacDonald Obe at Skylight Clarkson Sq on September 7, 2017 in New York City.  (Photo by Rabbani and Solimene Photography/Getty Images for IMG Fashion)
NEW YORK, NY – SEPTEMBER 07: Model Montana Cox (C) and Ehihad flight attendants attends Etihad Airways Celebrating Runway To Runway With Special Guest Julien MacDonald Obe at Skylight Clarkson Sq on September 7, 2017 in New York City. (Photo by Rabbani and Solimene Photography/Getty Images for IMG Fashion)

 

Etihad Airways and renowned British designer Julien Macdonald OBE, officially launched a promotional fashion film on the opening night of New York Fashion Week (NYFW)

The  shows, featuring over 17 couture outfits by the celebrated designer, and WME | IMG models, the short inflight film drew parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight.

The film was unveiled last night at a high-profile press event in the Etihad Airways VIP Lounge at NYFW: The Shows with an archive presentation and appearance by Julien Macdonald.

With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW.

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