As part of a multi-million pound investment in the cabin for the 21st century travellers, Virgin Atlantic has launched three new tickets in its economy cabins; code named: the three ways to fly economy.
Recognising that one size doesn’t fit all, the airline will in few months launch its economy delight, ‘economy classic’ and ‘economy light’ tickets.
According to a statement made available to African Business Travel News (ABTN), by new Marketing Executive for Virgin Atlantic Lagos Office, Funmilayo Fagbemi, the three new ways to fly will allow passengers to choose the product that suits their budget and travel style – but never compromise on inclusive food and drink, unrivalled service, and in-flight entertainment.
According to the airline economy delight will offer the leading economy product of any United Kingdom airline – passengers will enjoy a seat with 34 inch legroom, priority check in and boarding as well as advanced seat assignment; economy classic will now offer free seat assignment – providing extra reassurance for families and groups that they can sit together. While the new economy light ticket will always offer Virgin Atlantic’s lowest fare – making long haul travel affordable and accessible for millennials, and customers jetting off on city breaks.
Speaking on the new products, Chief Executive of Virgin Atlantic, Craig Kreege said: “We’re unveiling the biggest change to our economy cabin in over a decade; launching three new ways to fly, and a host of innovations on the ground and in the air as part of a wider £300 million investment in our customers. We know that one size doesn’t fit all, and from spring our customers can afford to be choosy and still travel in the UK’s leading economy cabin. “We always want flying with Virgin Atlantic to be more special than other airlines, and we’ll never compromise on excellent service, industry leading food and drink and cutting edge inflight entertainment – regardless of which economy ticket our customers are travelling on, they’ll be able to enjoy all this onboard.” Sir Richard Branson, Founder of Virgin Atlantic, said: “When I started Virgin Atlantic I wanted to challenge the status quo and make flying amazing – regardless of which cabin you’re in – and that’s still true today. We’re unveiling a multimillion pound investment to make Virgin Atlantic’s economy cabin the best of any UK airline and setting the bar for others to follow.”
The three new ways to travel, according to the airline, are part of a wider investment in Virgin Atlantic’s economy cabin delivering innovations on the ground, and in the air: Investing in additional economy delight seats: At a time when most airlines are packing seats onto planes, Virgin Atlantic is investing in extra leg room. The airline is retrofitting its fleet to provide up to 36 economy delight seats on every flight – offering customers an even comfier journey with spacious 34 inch legroom. Serving up the best economy meals in the sky: All passengers travelling in economy will continue to enjoy a three course meal plus complimentary drinks and snacks with a focus on supporting independent suppliers such as UK based Fairfield Farm Crisps, and the Grown Up Chocolate Company.
More personalised service at the airport: For the first time Virgin Atlantic is introducing automated bag drop at London airports, freeing up employees to provide a more personalised service where customers need it most.
The airline added that four kiosks will open at London Gatwick this summer, followed by a further 18 kiosks at London Heathrow from winter 2018. Keeping its passengers connected: Every single seat in economy now offers a personal USB charging point, and every route offers access to high speed Wi-Fi to help customers work and play on the go.
It further said that 12 new Airbus A350-1000 aircraft will join the fleet from spring 2019 to offer unrivalled levels of comfort and reliability for passengers, and a brand new economy cabin designed with Virgin Atlantic’s customers in mind.
Virgin Atlantic has also partnered with leading British candle maker Rachel Vosper to create a new scent called “Air.” Designed to evoke wellbeing and inspire future travel which it claimed will be available across check in, the gate and upon boarding the aircraft.
